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Hey all! As our team at Together Software goes into Q3 my managers asked me if I had a list of keywords we wanted to prioritize getting into the top 3 positions. Admittedly, I didn’t. Is this a common practice? How do you go about managing those super important keywords for your company?
• A spreadsheet with all of them and your ranking on it?
• Ahrefs rank tracker?

For just solely performance measurement of specific exact match phrases, and independent rank tracker or Ahrefs and have daily tracking updates.

Having a "focus" set of keywords for the quarter though feels weird, especially in SaaS/tech... It's too volatile to just do them in batches (I mean have focus resource distribution), but you'd track everything important, all year round, in all important user markets - and KWs at all stages of the funnel