Paid Facebook/LinkedIn Ads Question I'm trying to targeting "people who have recently been laid off" but that's not really an available data set. Any ideas on targeting strategies utilizing in-platform interest-based or behavioral-targeting to reach these folks?

I would start with keywords. People who get laid off will probably search things about finding new careers, what to do is laid off. On the plus side, I would say the majority of people on LinkedIn are not satisfied with their current jobs or our recruiters so it’s a fish-heavy stream.

@Dominick Cabal the best way to target them on Linkedin ads is the audience attributes ” Job seekers”. In audience attributes go to ” members traits” > Job seekers.

Thanks @Kamel Ben Yacoub — yep we are using “job seekers” targeting already, but we were wondering if there are any other targeting for laid off specifically.

Yes unfortunately for privacy reasons this information is not a possible audience attributes for the best way is to target the job seekers :)