What's been your best workflow using a lead magnet...
# ask-a-growth-questionk
Kim
07/14/2022, 7:52 AMWhat's been your best workflow using a lead magnet - collecting email addresses, and then warming prospect - How many touch points/how long between them? and killer thank you messages.
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Lalitha
07/14/2022, 10:30 AMThe number of email (s) or email Sequences or based on various factors such as the type of market , the complexity of the product, the investment, risk - and how many days it takes for the prospect to see the results
What type of product is it ?
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Kim
07/14/2022, 10:31 AMback office tools ( saas ) for therapists
Kim
07/14/2022, 10:32 AMImmediate signup available with a small free trial - but cost of change is high, its a bog ask for them to use a different work tool everyday - like changing the email tool you use
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Lalitha
07/14/2022, 10:33 AMSo the email should be targeted on making the change in the lead's mind
Lalitha
07/14/2022, 10:34 AMI think we should look at the email marketing for this through more of psychological side
Till now what type of tool they are using for the product? How are you going to make them understand your tool will provide the best value
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Kim
07/14/2022, 10:36 AMthey use Zoom and Google Calendar and Calendly and word and PDF's etc etc
Kim
07/14/2022, 10:36 AMI was looking at the process as well as the content
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Lalitha
07/14/2022, 10:37 AMInstead of making it seem like an email marketing - think of it like this
Consider your target audience as your friend - let's name him Jay
So you obviously would want the best for your friend and you know your product will best help him
How are you going to make him understand?
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Kim
07/14/2022, 10:38 AMA day in the life of... scenario
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Lalitha
07/14/2022, 10:38 AMThat's interesting - Incase you are hesitant about mentioning the specifics here
You can dm me
I am beta testing my services - I would love to help you out in exchange of testimonials ( solely for the purpose of experimenting how I can provide the best value )
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Kim
07/14/2022, 10:39 AMSure. Thanks - any examples of a good workflow from Advert to email with an e-book as lead magnet?
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Lalitha
07/14/2022, 10:43 AM1.Make sure you are clear on who you target , how you target, which country/ city you target .
2.Make sure the ad is targeted and ad copy is good
3.Focus on the conversion rate of landing page
If click through rate is less - A/B test the ad copy
If the onsite conversion is less - Twist the copy of landing page
Lalitha
07/14/2022, 10:44 AMOnce you get their email and send them the promised lead magnet aka ebook in this case
Lalitha
07/14/2022, 10:44 AMI think what kind of emails to follow is solely based on the specifics of the product as I mentioned before
Lalitha
07/14/2022, 10:45 AMThis might be the common steps
1. Lead magnet email (s )
The one where you send the email with lead magnet. If the book is complex, you might need an email Sequence explaining the lead how they might get the best use out of the book
Lalitha
07/14/2022, 10:46 AM2. Indoctrination Sequence - introducing who you are and why you Matter
And then nurture Sequence where you provide them value and nurture the prospect leading the conversion with building authority and trust
Lalitha
07/14/2022, 10:47 AMThen sales Sequence or process
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Kim
07/14/2022, 10:47 AMThanks Lalitha
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Lalitha
07/14/2022, 10:48 AMBut in your case - it might be vastly different from this one because
When the change that they make is huge - we want to go deep into who they are and their core fears and motivators
We have to rectify the roadblocks that stops them from taking the change
Lalitha
07/14/2022, 10:49 AMYou can always dm me Incase you have any queries :D