Question for Marketing/Sales/RevOps leaders that built operations from scratch…
How were you tracking your early adopters/users/beta testers as they went through your “funnel”?
The reason I have funnel in quotes is because we are mainly looking for people to test/user our product, not trying to sell anything for the foreseeable future
Right now we have a few fields to track this and I feel like we could improve it. It isn’t really flowing like a funnel so I am wondering if anyone has nailed this
This is how we are tracking it so far
User Stage: What stage the user is in on their journey to using/testing our product
[Not Target, Contacted, Not Enrolled, Enrolled, Not Installed, Installed, Not Activated, Activated, Sustained, Retained]
On Waitlist: Did they express interest in joining our private beta
True, False
Qualified: Are they able to download our Private Beta (proper email client, sales enablement approved, ect)
True, False
Appreciate any help on this
P.S. If you are willing to conduct some user testing, let me know! We are trying to eliminate work waste, and our beta product automatically organizes attachments in your Gmail.