Wondering about local SEO tactics - any tools that people can recommend that can manage it well? For example Google Business, reviews, etc.

Hello Mary Beth, just one suggestion here is to use Structured Data within your website for your local business, if it's not already part of your site. Structured Data is a relatively new aspect to SEO, and it's used for informing the search engines of exactly what they need to know about your local business, in a very specific data format. Here's a link to some sample Structured Data for a local business (courtesy of Google's developer docs): https://developers.google.com/search/docs/appearance/structured-data/local-business

Ahefs has a lot of great content. I’d start here: https://ahrefs.com/blog/local-seo/