While you might desire to offer your customers a variety of products, personalised dashboards, and lots of information, research has shown that less is more. This means designing your sales and marketing efforts to make it as easy as possible for users to find, purchase, and start using your product. To make sure you’re putting simplicity on top of your customer journey, start by asking yourself the following questions: • How can we make it easier for customers to understand the offerings? Should we provide fewer features or products? • How can we make our pricing more transparent, consistent, and fair to understand? • How can we leverage tools such as automated recommendations for related products, and mobile payments to create a frictionless purchasing experience? Want to validate your GTM, DM me.