The referrer property on the session should show where the visitor came from.
Eg. someone clicked a link on twitter to
my-landing-page.com then referrer is
twitter.com
But what if someone currently has twitter open - and he types in
my-landing-page.com
Will the web session of this visitor still list
twitter.com in the referrer property?
Motivation behind this question:
My lp can focus on telling a visitor what the product does
…or - knowing the visitor has already had an explanation, eg. from a friend who then told him to visit
my-landing-page.com - focus more on why the product is important.
(And for those of you who tell me to start with the why - I know from my own experience that people don’t have enough patience for the “why”, when the “What is it?” question isn’t answered quickly)
If a visitor comes from any domain, (unless I know it’s from a particular article/post/video where the product is being explained) - which would mean that the referrer property is empty - I would show them a version of my lp that is overly clear in the hero section on what is being offered.