Most companies have a #Won/Loss program. While some operate from a ‘fault’ mentality, some operate from a ‘customer-led’ mentality. Leaders need to move from the former to the latter to maximize the #roi of these programs. Here are four tips to maximize the ROI of your program. https://www.spiceworks.com/marketing/marketing-strategy/guest-article/steps-to-maximize-won-lost-program-roi/