📈Experts predict a compound annual growth rate of 14% from 2020 to 2026 for the web analytics market. 📈 The emergence of new data technologies and the shift towards multi-channel communication contribute to the expected growth. To stay competitive, you must utilize web analytics to gather data, understand consumer behavior and marketing needs, and optimize their website's performance. If you don’t know where to start, this guide will help you get the most out of analytics.