Hi, does anyone have a swipe file or a ready checklist for someone trying to set up content marketing from scratch? What are the basic building blocks needed from creative? This is my list so far • Landing page templates - download resources • Webinar / event page templates • Powerpoint templates • Case Study templates • Basic email templates - newsletter subscription, blog post, event invite • Social Media templates / guide

I would back up and figure out: • what subject matter expertise do we have/can we leverage • What is our “take” on our industry that will make us stand out