Hi, while i was working with ecommerce business as facebook media buyer i came across with best ad strategy that you can implement to generate higher ROAS for your business #Campaign 1: Objective: Conversion I Bid Strategy: Cost Caps AdSet 1: Prospecting Audience: Broad, LLA, Interest Exclusions: All customers + 180 Day Purchasers + 180 Day Website Visitors + 180 Day Instagram + 180 Day Facebook AdSet 2: Retargeting Audience: 30 Day Website Visitors + Instagram + Facebook Engagement Exclusions: All Customers + 180 Day Purchasers Cost Cap: 1x Target CPA Ad Group 1: 4 Image Ads Ad Group 2: 2 Video Ads Ad Group 3: 2 Carousel Ads Ad Group 4: 2 Collection Ads #Campaign 2: Objective: Conversion: Catalog Sales I Bid Strategy: Lowest Cap AdSet 1: Retargeting Audience: 30 Day View Content + Add To Cart + Initiate Checkout Exclusions: All Customers + 180 Day Purchasers Placements: Automatic Ad: Product Catalog Hope this blueprint helps you generate more sales for your brand!