Hey everyone, can somebody enlighten me on what ar...
# ask-a-growth-question
s
Hey everyone, can somebody enlighten me on what are some of the best methods to improve product stickiness?
a
Short cut is to build in a network component. More details in this book - https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749
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d
Lots of iterations based on feedback with high sample size __ The ultimate network traffic engine for web devs: SnowOwl.co
s
Thanks for the answers guys, just want to confirm that which one is more relevant to a B2B SaaS
a
Hard to say not knowing what your product is, what industry you’re targeting, what resources you have, et al. Learning these approaches helps not just on the current problem you have but in your future challenges. Spend 2-3 weeks learning and be prepared for the next 2-3 decades, pretty good deal!
s
I do this already, quite a fan of good books. But just want them to be more relevant. As for the product: It’s a user adoption platform, basically a no code tool that you can use to build user onboarding walkthroughs, checklists and feedback surveys. Target market is SaaS product managers/owners. What would you suggest in this case?
a
I’ll stick to my earlier recommendation - https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749 Main value is in “building a network” into the product. An example of a “survey” product that did that and scaled up (becoming a public company) and another company that implemented the same feature and also scaled up to millions of users - is Kahoot.com Basically, the “network” feature is one that other users on your platform can share something that other users can use/see. Low value things are like “leaderboard scoreboards” but the high value ones would be “creating a survey that other people can also use” which then leads to “users creating surveys for reselling to other users” which then creates an economy/marketplace within your app. Read the book Cold Start Problem to learn more, it also tells a good origin story of Slack, this tool we are using, on how it got sticky.
s
I will start on it, thanks for the advice
k
Hi @Saad Zafar I think the best way is to focus on customer success and enablement. My founder Rish had an incredible conversation with Alexis Thompson from Metadata on our New Things in Customer Education Podcast on how to ensure that customers adopt the product seamlessly, how to make them stick around and reduce churn Here is the full episode - https://open.spotify.com/episode/0LhzWPEmC0tLvuEcJu2LSE Maybe this can help.
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