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BoFu // ToFu // Link's Bait. Here's the what, when and why 👇 1 Bottom of Funnel Spend the first 3-5 months of your site writing on all the BoFu keywords. Start with blogs or product/service pages. In case if you have a service page, make sure it has sufficient content and SEO optimized content to rank. Cover themes like - - alternatives to X - X vs Y - tools for X - reviews of X - Integrations of X - pricing of X Eventually, you will run out of BOFU keywords in 3-5 months. And then you start 2. Top of the funnel. Work backwards from your BoFu pages. What are the questions people ask that they'd land on the BoFu pages? Cluster these out to form bodies of work and more articles you can link together. Pre-empt the questions people are going to have when you intro them to new terms and ideas. Also a lot of content on which you can educate the audience. 3. Link's Bait Get unique stats and research about the industry. Creating content like this and ranking it for "stats about X industry" will get strong backlinks from journalists and bloggers in your industry. Not only will this build your site authority (increased DR), but also establish you as an industry leader. Do 1-3 such posts a quarter. If you do this, you can easily touch 10k traffic a month in 6-12 months.