📉
RETENTION TRENDS & BENCHMARKS 📉
Hey folks 👋🏻
We’ve just finished a big research project at ChartMogul analyzing recent retention trends and benchmarks based on data from 2,100 SaaS startups.
Four insights stood out:
1. Companies with best-in-class retention grow at least 1.5-3x faster than their peers
2. B2B SaaS businesses enjoy higher net retention than B2C SaaS
3. Retention becomes more important as SaaS businesses enter the post-PMF growth phase
4. Retention in 2022 was harder than ever
👉🏻 More details on the
blog including the data, charts, and the full report.