Best channels, practices to be more professional in that space etc

Each markets/cities have their own path, but if you can over time discover who the influencers in that space is for each generation (the 60s, 50s, 40s, 30s, 20s), then you’ll eventually saturate the market. https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986