Daily Growth Tip:
Emphasize different types of social proof at different levels of your funnel
Social proof is powerful, but if utilized as a blunt instrument, it will leave customers on the table. Instead, display multiple types of social proof at different stages of your funnel.
ShipBob was recently valued at a billion dollars. One of the many things they used to get there was a fantastic social-proof approach that stressed different types of social proof at different phases. Here's how to replicate it. Share important wins at the top of the funnel (primarily on social media). This includes press, accolades, large clients, and the like — anything that demonstrates your brand's trustworthiness while boosting traffic to your website. Use landing pages in the middle of the funnel to include video testimonials, case studies, and quotes highlighting the pain points that genuine customers/brands encountered, as well as the solutions you gave. At this point, trust must be strengthened even further, and the prospect must see how their requirements can be addressed. Add testimonials to your pricing page towards the bottom of the funnel. At this point, the prospect has done their research and is considering pricing; a rapid confidence boost may get them off the fence.