Hey everyone - Curious if anyone has some tips for...
# ask-a-growth-question
j
Hey everyone - Curious if anyone has some tips for attending a conference as a vendor with a small booth? Any tips to make attending more impactful? Also any good swag tips outside of the normal pens, tees, etc?
a
How can you maximize in-booth time, and qualify leads?
j
yes to both of those
j
Maybe an interview to make people see the need of your solution?
d
I’ve had good success keeping custom-labeled spring water on the table behind me, offering it freely to folks to stop and engage, however briefly.
r
Having attended a few trade shows. I like when people have some sort of raffle if you leave your business card. That way you can get a bunch of contacts to email later. The water idea is a good one. If you can afford it you can also hire a free coffee set up to attract more people. But overall I guess your stand and banner has to instantly convert people to self qualify. if it's just a name an a guy with a laptop it's not very appealing. The banner should hook the passerby to ask you questions.
k
Hi @Joey Labriola Companies generally opt for a product video- demo/ explainer- which can quickly showcase the benefits of the product & highlight the features that will solve the perspective customers' painpoint. This will help in differentiating the product from the sea of other products in the event by delivering a quick value proposition to your target audience. We’ve done this for over 120 tech companies around the globe. It almost always works. I am linking some examples for inspiration - https://vimeo.com/showcase/9972143
gratitude thank you 1