Hello fellow marketers, I would greatly appreciate your input on how to enhance my influencer engagement strategy. My current strategy includes reaching out to sustainability-focused influencers (under 10k followers) via emails (found through an influencer marketing software) and through DMs/comments on their latest posts. While I'm seeing a decent email open rate of 70%, the reply rate is only 1-2%. My social media outreach has a response rate of around 5%. Can you please share some advice on how I can improve these numbers? For context, here is the email template I'm using: [Insert optimized email above] Hello {{ first_name }}, I've been captivated by your insightful content on veganism, and the powerful way you inspire action with your relatable narratives. I am Mannya, the Influencer Marketing and Partnerships Associate at XYZ. We're dedicated to facilitating eco-friendly and ethical choices in everyday lives. We've built a unique web platform that guides consumers towards sustainable alternatives when shopping online. It's clear to me that our purpose intertwines with your impactful work in sustainable living. We see great synergy in joining forces and amplifying our common mission. Here are some opportunities we envision for our potential collaboration: • Guest post: Share your expertise on our highly-ranked domain site, and benefit from a valuable backlink extending your reach to our engaged audience. • Instagram feature: Be spotlighted on our Instagram page to our community of 111k+ sustainability enthusiasts. • Blog article feature: Be highlighted in our blog dedicated to top influencers across various sustainability niches. • Sustainable product gifts: Enjoy exclusive products from our partnered sustainable brands. Your influence, combined with our platform, can significantly magnify our collective impact towards a healthier, greener world. If this excites you, I'd love to explore this potential partnership further. Please feel free to reply to this email or book a time that works best for you via this link [Calendly Link]. Looking forward to connecting soon, and thank you for your tireless dedication to our planet. Cheers! I look forward to your insights

Hello {{ first_name }},

I've been captivated by your insightful content on veganism, and the powerful way you inspire action with your relatable narratives.

This part sounds kinda fake and spammy. I would work on making your intro more specific to the person.

May be you can personalize it a bit by specifying some content of their post. This would keep them engaged to read the full email.

@Ram Chaitanya your outreach is a wall of text and the language used is too verbose - counterintuitively you actually want your outreach to be short, and written to a middle school level - this is because your outreach will be scanned in 5-10 seconds by your prospect usually on a mobile device. Here's my own framework that I tailored for you 1. look at your largest/most well known influencer who is already a client 2. generate a list of "competitor" influencers who aren't clients (IE influencers in the same niche competing for the same audience 3. contact them with a message along the lines of

Hey MrInfluencer, we just started working with COMPETITOR and COMPETITOR to help grow their profile both off and on platform, as well as provide a steady flow of partnership & sponsorship opportunities. Can I send over a couple ideas/opportunities we have at the moment that I thought you'd be a good fit for?

4. send that IDENTICAL message across all channels (social/email/linkedin etc) -> aim is to get a response, in your followups only ever send enough to get them to reply with something don't over pitch or over sell. My sequence uses the same format for messaging, first email is literally 2 sentences - and it has a 9% response rate (don't trust open rates they're unreliable at best, and tank your deliverability at worst)