Hi all - need some constructive feedback on my funnel from a growth guru. I'm getting industry standard click through rates to my landing page and even a decent percentage over to my sign-up form (a google form) but everyone drops from there. Anyone want to cross-share feedback on their efforts with me? Sometimes it's helpful just to bounce ideas. I'm also willing to pay a consultant to review my efforts so far and strategize if someone is willing to do a simple hourly rate and not upsell me.

Happy to help, @Duane Teeters. Let me know when you’re open and we can hop on a call.

Hey Duane, it’ll be much easier to deduce the possibilities if you could share the traffic sources to your landing page and insights from any a/b testing and iterations you’ve experimented with so far

FWIW I've been wrestling with similar issues. Was getting good #s on people initiating checkout out on my landing pages, but no follow-through. I recently hired this guy on Upwork for an audit, which was super insightful. Link if helpful: https://www.upwork.com/freelancers/~01aeafccdd092cdaad (I think you need to be logged in to view his profile) Where are you running your ads? And what's your goal with the Google Form (e.g. lead-gen or purchase?)? Personally (aside from a lot of landing page design blunders), I learned I was not thinking about funnels properly. The offer needs to match the pay-per-click channel temperature. For me at least, it's not as simple as a single funnel with Ad->Landing Page->Sale/Lead -- getting cold traffic to convert is unlikely. For me, I need to build something more like (super roughly): 1. Top of Funnel campaigns (w/ cold traffic): Ads with a goal of building up an initial/top audience from cold. Mainly looking for engagement to build awareness. This might be giveaways of some sort. 2. Middle of Funnel campaigns: using audience from top-of-funnel & mainly looking at website/product viewers, have an offer that results more in lead capture: free trials / etc. 3. Botton of funnel campaigns: retargeting leads, people who initiated checkout/abandoned cart. etc. -> more aggressive offers like a bigger free trial

Google Ads. I'm providing a 3-day workshop to developers on AWS Cloud + AI. Differentiator/selling point (as there's a lot of big players providing courses) - we don't cost thousands/take a year of training and for outcomes you get an actual chatbot / project you keep at the end. Currently it's a lead gen.

Gotcha. Currently working in Meta myself. I just started rebuilding our funnel over from scratch right now, so alas -- no luck yet. We are selling (or trying to sell) a gardening subscription in that same pricing ballpark. Re: three funnels: I'm more trying to drive the point that going from cold-traffic straight to lead gen without retargeting could very well be insufficient. Some ideas off the top of my head: • Try a juicy/juicer offer for cold traffic to be willing to give up lead info. • If this is B2C, making sure you have enough social pressure through testimonials and trust through content. • Even if people are hitting the Google Form, there may still be landing page design/message issues not giving them enough motivation to follow-through • Page redirections are also not great and have big drop-offs (I've heard). If you actually need to get a lot of info beyond their email address, try Typeform, which embeds nicely in webpages. • If you can get away with just their email, could drop having a 3rd-party form entirely (assuming you're using a landing page tool with some build-in form support, like Unbounce) I'm no seasoned expert on this stuff, though, and have not had success yet: just spouting my learnings from the last few months.