Hi all, this might be an interesting problem and I wonder if any of you could help share some advise:
Background:
My company, Immersell, currently offers 2 services: 1. Deployment of a one of the kind solution (only one known to people on that platform) to help people funnel traffic gathered from within Horizon Worlds (an VR social/world building app by Meta) to other platforms in real life such as websites, newsletters etc. via emails. If it is an e-commerce use case, it can even seamlessly replicate shopping cart contents from within the VR app to real life e-commerce sites, so the purchasing experience is smoother and relevant in real life. 2. I help businesses to design and build a functional virtual store in Horizon Worlds to help attract traffic (and convert to other platforms using technology mentioned in #1)
Problem statement:
Business is slower than expected given this is the only solution of its kind available currently.
Why - my guess:
1. People are not used to have money or business driven activities in the app or in VR in general yet, so the need to have this system exists but not a major theme amongst the users
2. It is not necessarily easy to convince people the values of having a metaverse presence, so it is not easy to bring businesses owners who are not metaverse goers to the metaverse, at which point they would realize the need for my technology.
3. I'm not good at marketing, I'm mostly sharing my company's info via some weekly "build in public" posts and the fact that the system is deployed to a few well known people's worlds.
Question:
1. Do you have other theories of why my business is slower than expected?
2. Given my situation how would you recommend me to improve my marketing activities?
Thank you all!