Hi
@Chantal Checheko , it depends on the target audience you are trying to reach. We’ve seen a lot of marketing professionals say TikTok is bigger, so let us go there. However, our research revealed that YouTube is 2X bigger than TikTok in the U.S. Globally, even more. YouTube also has a much bigger mobile app audience than TikTok.
Do have a look at this report. It is a quick, 5 minute read.
https://tstrm.li/3LerJKI