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# ask-a-growth-question
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i
At a glance, based only on the screenshot you shared. After reading your copy, I still can’t tell what your product is, does, nor how it’s going to unlock my growth potential. I guess cybersecurity has to do with it (took me a while to see it), but it’s not clear to my eyes and scrolling down to find out should not be an option if you want an effective website.
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g
I’d consider a home page that better illustrates value props above and below the fold and a product page that dives into the core features
t
Yes to the above ^ WHO are you targeting, WHAT outcomes are you driving for them, and WHY are those outcomes important? Also - two CTAs can be a bit confusing. I'd choose the more appealing one. I'd also say your color schemes are kind of all over the place, so establishing some sort of consistency may drive more confidence. Lastly I'd say that your imagery is not really relevant to your message that you're trying to communicate. It's just a guy pointing. A rule of thumb to follow here is if any visual doesn't directly support what you're trying to communicate, it's a distraction.
j
Thank you so much Thank you so much @Ime (Israel Medina) @Greg Sturm@Travis Steffen! I really appreciate this. Will get to work on these pointers 😇