How does everyone come up with and store Blogpost ideas?

Our team come up with the blog ideas based on the keywords that are ranking for us and also those we are planning to rank, and we store content ideas from all the teams in our internal knowledge base (kb) so that whole team can track and can eliminate redundancy. Hope I got your question right.

It’s all about SEO. What are people who will want our product/service searching for? If you’re selling discount airfare, for example, you use keyword research and would probably do a dozen posts about “cheap hotel stays in City X”… you provide great useful information and then at the bottom… “oh, by the way, we sell cheap plane tickets to City X.”