The future of sales demands a deeper engagement with customers. It's not just about asking numerous questions; it's about having a well-informed perspective on how your product can address a client's specific needs. llms are aiding my team in doing this preparatory research and significantly reducing the hours spent on discovery and practice. we now prepare for meetings in 20 minutes, using LLMs for role-playing and refining value propositions. Additionally, LLMs streamline administrative tasks, from writing follow-up emails to updating Salesforce entries.