Quick tip for the founders and SaaS businesses. Your cold emails are of two types- Sniper shots and Shotgun Shells. While shotgun shells are fired at a group with similar traits, behaviour or a connected event and the only thing customizable are the variables like name, company name etc. In this cold email strategy, you rely on your instincts and it's hardly possible to engage and warm them up besides followup. However, Sniper Shots are the emails that are fired towards handful of highly qualified leads. They are pre-nurtured or researched for, have higher PP, and matches the exact persona and may or may not at buying stage. For such leads here are a few areas that you can focus on- 1) Parallel flow. For every email you send them, engage with their profile in a way or another. Like connect with them on Linkedin with a hyper personal message or react and talk about a thread they started 2) Post a few contents. 2-3 posts can be targeted based on their industry, stage or problems. 3) Run an awareness ad with personalize that can recall about your mail and followup. I know it's a bit costly but at least, these leads, can be patched up for an yearly package and thereby you have an added ROI. You may use the #3 hacks for your shotgun shells as all you need is to create an ad for a recall and deploy especially for the group you're targeting.. Cheers!