Hey guys, Since Feb I have been interacting with tech founders who are very good at building their product but have a hard time —Converting it for audience buying —Understanding marketing —Getting into growth aspects of the brand —Brand documentation —Setting Go-To-Market (GTM) strategies —Finding PMF And much more... Any of you experienced this firsthand or been part of an early-stage stage SaaS startup that's faced this? I'd appreciate it if you could answer how founders should go about when they start or how they should plan things out... I'd love to hear your experiences so that I can share your insights to help these founders and tag you guys on Linkedin. 😊 Thanks in advance, Mythri Bharadwaj

Most of these intertwine/are connected. You fix one, you’ll automatically fix others. In my experience, the founder needs to hire a marketer, whether fractional or a CMO, to get their messaging and ICP dialed in. I’ve helped 2 SaaS companies with much of this. I had to read their sales decks and speak to the sales teams to get good answers about the selling points, pain points, and framing of the product. It’s a lot of work to untangle the industry jargon and determine how to talk about the product if it’s a new solution or technology that people don’t know about. Most of the time you have to target people looking for the existing solutions.

Appreciate the response @Trenton Erker. I agree with you it's a solid digging into sales decks and customer facing teams to understand and create the ICPs.

Agree with @Trenton Erker let me know if you need help