Hello guys Question for B2B Saas what was the most efficient

Question

Hello guys Question for B2B Saas what was the most efficient lead generation channel for you For us counterintuitively it s Google Ads beating email marketing and InMail Do you have similar experience

Harjindra Singh · Answer

If email marketing is not delivering expected results then there might be something wrong with the way you are using that channel ideally email marketing should help generate TOFU leads and then you put them into nurture sequences and Google ads will help you get BOFU leads What about LinkedIn Any kind of ABM campaigns you guys are running

Cat · Answer

I used to use FB Lead Generation Ad but now I realized most of the results are Bots robot face

Natalia Kamińska · Answer

< Cat> at the beggining it was the same with google ads but now everything is settled and we re very happy with the results

Natalia Kamińska · Answer

< Harjindra Singh> I think that because our software is pretty specified it s for companies looking for a more efficient way to text with their customers leads from Google may be more qualified as some of the leads we re reaching out to via email may just not need this kind of solution

ANSHUL BANSAL · Answer

It also depends on your TG but organic traffic is something I appreciate Any other channel also takes time to pick up your audience

ROHAN CHAUBEY · Answer

Totally depends on what you re selling slightly smiling face

Kinga Edwards · Answer

Have you tried content marketing boosted by link building

Natalia Kamińska · Answer

Not yet but it s a long term game now I m focusing in performance