Hello guys! Question for B2B Saas - what was the m...
# ask-a-growth-questionn
Natalia KamiĆska
08/19/2022, 12:22 PMHello guys! Question for B2B Saas - what was the most efficient lead generation channel for you? For us, counterintuitively, it's Google Ads beating email marketing and InMail. Do you have similar experience?
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Harjindra Singh
08/19/2022, 12:25 PMIf email marketing is not delivering expected results then there might be something wrong with the way you are using that channel.
ideally email marketing should help generate TOFU leads and then you put them into nurture sequences and Google ads will help you get BOFU leads.
What about LinkedIn? Any kind of ABM campaigns you guys are running?
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Cat
08/19/2022, 12:41 PMI used to use FB Lead Generation Ad , but now I realized most of the results are Bots đ€ !
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Natalia KamiĆska
08/19/2022, 1:22 PM@Cat at the beggining it was the same with google ads but now everything is settled and we're very happy with the results
Natalia KamiĆska
08/19/2022, 1:24 PM@Harjindra Singh I think that because our software is pretty specified (it's for companies looking for a more efficient way to text with their customers) leads from Google may be more qualified as some of the leads we're reaching out to via email may just not need this kind of solution
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ANSHUL BANSAL
08/19/2022, 1:44 PMIt also depends on your TG, but organic traffic is something I appreciate.
Any other channel also takes time to pick-up your audience.
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ROHAN CHAUBEY
08/19/2022, 3:29 PMTotally depends on what you're selling đ
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Kinga Edwards
08/23/2022, 12:07 PMHave you tried content marketing boosted by link building?
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Natalia KamiĆska
08/23/2022, 12:09 PMNot yet but it's a long-term game, now I'm focusing in performance
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