Marketing quiz!
One of these landing pages conver...
# ask-a-growth-questionl
Luke Cannon
12/16/2020, 3:03 AMMarketing quiz!
One of these landing pages converts 54% better for BirdyBots than the other.
Before I reveal the answer (see thread), which one do you think & why?
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Luke Cannon
12/16/2020, 3:03 AMAnd the answer is.....
The landing page on the left converts at 24.1%, compared to 15.6% for the one on the right.
Here's 4 reasons why:
1. We stood out. 90% of companies have similar landing pages like the one on the right. We decided to start from scratch & express ourselves as we knew best.
2. We simplified the visuals. The main visual didn't have anything to do with our product, so we removed it. Don't waste your customers' time with fancy but irrelevant visuals.
3. We clarified our value prop. On the right we don't mention the benefit we're selling, & don't clarify exactly what we do until below the fold. The new version on the left sells "not tweeting like a mayfly" & is upfront about how our tool does that.
4. We reduced friction. Earlier on we wanted to learn more about people who signed up & their use cases. Now, we've eliminated friction by just asking for an email.
Hope this is helpful for some of you all!
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Camille - Joonbot
12/16/2020, 7:58 AMHey @Luke Cannon cool explanantion
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Michele Hsu
12/16/2020, 3:24 PMExcellent breakdown. I agree with you on all points. The business illustration style of images is everywhere and doesn’t engage me. The friction is much less than a big form and your black design pulls attention. Great job. I would love to see an A/B test of the purple CTA button with a brighter CTA button (orange-ish?).
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Radi
12/16/2020, 6:10 PMThe only issue for me, is that on the left, I don’t understand what the product does. Maybe that information is available if you scroll down, and the “mayfly” message is just to catch your attention.
Radi
12/16/2020, 6:14 PMI do agree with @Michele Hsu that if your accent colour is purple, you should definitely try orange/yellow etc. and see how it affects your conversion rate. Good luck! :)
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Matthew Pierce
12/16/2020, 7:20 PM@Radi That's funny. I actually thought that the version on the left did a BETTER job of explaining the project - I think the one-liner beneath the input field is way more straightforward and less jargon-y than the headline on the right
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Radi
12/16/2020, 7:22 PM@Matthew Pierce I missed that piece of copy 🤣… honestly
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Radi
12/16/2020, 7:23 PM…but yes, it does a better job with the product description.
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Luke Cannon
12/29/2020, 2:56 PMA lot of people end up missing that piece of copy. It IS more subtle so we should think about increasing its visibility