Spent my weekend analyzing video types published by our users with
Vidjet.io. Here is what I found out
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Your Facebook Ads videos wonât work on your website.
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Each video type should be used at a certain moment of your customer journey.
Something needs to be clear: Video Ads â On-site Videos
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Also called âmedia buyingâ, video ads are designed to bring traffic to your store.
On-site videos work towards creating a relationship of trust with your visitors.
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For example, an animation video on a product page doesnât work as well as an authentic video showing people using the product.
The animation video is watched less than 40% of its duration, while the authentic video reaches 75+%.
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Important note: this analysis was performed on a sample of 100 short videos, between 15 and 55 seconds.