Hey hey. Has anyone here worked with Heap Analytics / Segment for full-funnel tracking? I have 2 questions to ask you... Thank you! 😛
b
Ben Gale
12/01/2021, 1:06 PM
I use segment, whats the questions?
m
matosdfm
12/01/2021, 1:59 PM
Basically this:
• Did you do server-side tracking? If yes, did you include a pop-up form to ask for specific consent from the user (e.g. essential cookies, tracking cookies, etc)
• GDPR-wise, is it okay to connect multiple sources inside segment? e.g. google analytics, internal database, fb pixel, etc?
thank you! 😉
b
Ben Gale
12/01/2021, 4:14 PM
1. Yes I use server side tracking for some things, mainly tracking events from our app rather than the website I’m pretty sure our marketing website is 100% client side, but we use the proxy to make sure data flows through our domains for deliverability. Server side wont be dropping cookies so dont need to do anything with consent here as far as I’m aware.
2. We use the segment consent manager which deals with getting consent for the different destinations depending on the category they fit into, this is the easiest way because if you add an extra one it can pop up and get the required consent. Can also be disabled for non-eu vistors (https://github.com/segmentio/consent-manager)
Ben Gale
12/01/2021, 4:15 PM
this is what our consent manager looks like
m
matosdfm
12/02/2021, 9:05 AM
Wow, that's incredible!!! Super helpful man, thank you so much! 🙏