Hi All! We recently added a link to our sign-up process which forces the user to verify their email by clicking a link in their email before continuing the sign-up process. We expected a drop-off in conversions as a result of this but the volume seems much steeper than we expected - maybe 85-90% fall-off and don’t continue account sign-up. Curious if anyone else had experience with this for a B2C product?? Is this normal? Any tips for how we can improve the numbers while still verifying user’s email/identity?

Here's a solution that worked for a client of mine few months back. During the sign up process, we let them include all relevant details, and also set their account up, but give them a notification to go to their email and verify it before they can finish setting up their account. This worked because of the bias in most users when they "put in the work" to setup their account. With them setting up to a point, they've shown interest, and cutting them off to verify is like "the simplest of tasks" 😊😅😅 humans are weird. But you get the Point.

Thank you @Ayomide Joseph! super helpful

You're welcome. @Jenny Hagan

I've seen freshworks do this really well with a frictionless user onboarding. They give you direct access to their product without email verification but they display a "hello bar" in the account that reminds people to verify email to continue using product. This way people get access to get in, look around and trial/experience the product. They capture email at step 1, then give you access to a new instance, but you must verify email to use features ie/ send email Very nice flow

Only relevant on native mobile apps, but I find it helpful when I have to confirm my email and after I’ve entered my email during signup there is a button to open my mail app, makes it seem more native to the process. Also +1 for not verifying email until they’ve entered all their info and feel committed. Another thing that definitely makes me abandon when I’m just signing up to browse is if I add my info, am told to verify my email, then I go to my email and the verification email isn’t there yet. I’m 100% gonna leave and then not wanna deal with the hassle of thinking about the product again when the verification email does finally arrive, even if it’s only 2min later. I need to have that email in my inbox within seconds if you’re gonna get me to verify!

Thank you @Scott Cole and @Josh! This is all super helpful - I really appreciate you sharing

I use a 3rd party service called Outseta that handles user and subscription management. It uses the "verify your email" flow. I see 50% of signups never end up finishing the signup process. I've recently set up a drip campaign that sends a reminder email after 1 day of not logging in that has helped a little.

I use to be part of the 85-90%. Now I have a throwaway but verified email and sign up. That way I can research and not get harassed.