Hey everyone! What's preferred open rate % on cold...
# ask-a-growth-question
p
Hey everyone! What's preferred open rate % on cold email campaigns?
c
here's a pretty helpful article that shares open rate benchmarks based on industry... from constant contact data 2021 https://www.indeed.com/career-advice/career-development/average-email-open-rate?acei[…]hVbUK6LJS9zpIhU62sA2h4xKvGPmbZPwl2KDeKdtdM0pydkcaAnfkEALw_wcB
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j
This might provide some useful supplementary information too: https://sopro.io/added-value/blog/sopro-reveals-largest-ever-email-prospecting-report/
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p
Wow, didn't have an idea that we're actually doing so good with this. Our open rates goes from 35-45%! Good news to now :)) Thanks guys!
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a
Wow 35-45% is really really great results, congratulation πŸ‘ŠπŸ»πŸ‘πŸ»
d
Here's the stats from Thursday and Friday (only been email prospecting for two days) High open rate for sure, but I suspect a reason for this might actually be because prospects at large companies may have a hyperactive firewall that opens emails first and checks links for malware/phishing scams. Any thoughts on this?
Like I had two prospects from a major FAANG corp β€œopen” and β€œclick” on links in my email within minutes of me sending them. So I'm taking the results with a pinch of salt
p
Hey Dan, thanks for your comment. This sounds pretty reasonable and interesting...Actually I also noticed there are some clicks and opens within a few seconds of our campaign, so I think that's it :)) But if you can go to your real-time stats, then just wait for 5 mins, and see what are 'open' and 'click' rates. If after 5 mins there are 7% opens and 0.5% clicks, then u know that is the approximate number that you can reduce from your totall stats at the end! Hope this make sense!
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d
Oh snap bro thats actually genius hahaha