#ratemywebsite #saas #enterprise Hi guys, I'm working with an Enterprise SaaS provider, and I would greatly appreciate some external feedback on our website. Please look at the website (here) before continuing further down the post, and let me know your thoughts. I will describe what we do below; I don't want to cloud your experience of the website. SOME QUESTIONS If you could, please help me by answering the questions below as well • What, in your opinion, it is we offer? • Is it clear what's being offered? • What does the website communicate? • How would you change the website to? I appreciate any additional feedback; design, positioning, everything. WHAT WE OFFER • AI-Powered white label nutrition apps • A complete Food API for developers that includes custom made recipes, the ability to analyze ingredients, meal plan generators, restaurant finders and menu analyzers • The ability for businesses to increase the lifetime value of their existing (and new) customers Thanks a lot!

Just one question, what do u think ur keyword would be?

telewellnes, food api, white label nutrition app

To answer directly, based on the hero section of the website, I don’t understand what you offer or who it’s for. You have 5-seconds or less to communicate what you do, who exactly it’s for, how it will make my (the buyer) life better, and how to get it. I think you have the last one with your “Book a Demo”. Your headline is close to answering the “how it makes life better” by addressing “scale” but “nutritional expertise” is a broad and fuzzy term. Maybe even adding “Your” might help: Deliver Your Nutritional Expertise at Scale. Then the sub headline should be more like: “A white label app for [CUSTOMERS] to offer personalized nutrition and telewellness to their clients.” Customers could be: wellness coaches, health clubs, nutirionists. But you need to find a word to identify your audience.

yup I am not as smart as @Matt Banker but even my system says the same for keyword "telewellnes"

@Matt Banker cheers! I agree! There's a huge disconnect between what's "being communicated" and what it is we're offering. What you said about identifying a word; the way I see it there are several. Depends on who we want to present the product. For online food stores it could be increasing their users' lifetime value. For end users it might be a super-personalized meal planner. Then there's a clinical use for the technology... I'm thinking in terms of defining several verticals like mentioned above, then creating inner pages to fit these different groups of people (SMBs, Enterprise, everything in between...) What do you think?

@Aleksej it’s usually better to identify one ideal customer profile and use case, and then expand into other verticals. Look at your current customer base and figure out who your best/most profitable customers are and craft your messaging for them. A B2B product is going to be really different than a B2C end-user focused product. You probably need to pick one or the other, and i’d suggest speaking to the company, not the end user.

So talk to existing customers (businesses) to see how they position us, and move from there?

You don’t need even talk to them. What types of businesses are your best customers?

@Aleksej seconding all the copy suggestions made and one other suggestion... It may help to have the video in the hero section to the right of the headline. Having having a video that both explains what the app does with demos and elaborates on the benefits like "Go to market in weeks rather than years" would be exciting information to put within a video in the hero section.