I was given this SOW breakdown to set up Google ads at $90 a hour. So it seems it would take this consultant 9 hours. Not including the $450 they suggested I set aside for the ad spending. Is this right? I lost my job and I am trying hard to scale my pet art business and I do t have a large budget. Thank you!

overkill personally. 4 hours to build the campaign on what will probably be a pretty small account is not ideal

@Ryan Johnson I didn't ask him. But I will! I am coming from a background in education so marketing is all new to me. If you have any other good questions for me to ask, please let's know! I appreciate all the advice, I have been getting on here. He said he could get me about 39 conversions a month with a google ad. I am really hoping that is true. Right now, this is my only income and I'm doing, maybe 15-20 orders a month. Which is not enough.

$810 max for someone to set up, install tracking, complete strategy and research, and launch a Google Ads campaign is well worth it if they do a good job. It looks like they're also going to build you a dashboard which would be valuable.

ifhe can actually hit 39 a month it could be worth it if you make enough from it. Aka how many do you need to sell before seeing the $450 back to put you in positive revenue. do you have a website? share the link?

About 9hr to go from zero to live ads is about right, might take some people a couple hours less, some a couple hours more, but it’s totally in the range. As mentioned before, nothing in this person’s pricing is out of line, the big question is if they are good at their job, and the best way to find that out is to talk with 3 of their other customers that do eComm.

There's a lot of REALLY good advice in here btw - if I'm just being an objective sounding board. And, to echo the sentiment - it really depends on if they can make you money vs. can they set it up. Anyone can set it up - it's a matter of, "What is my needed and expected ROAS"