💡 How many of you do a detailed Content Audit?
Let’s talk about how you can do it if you never had done this before.
Why is it important?
Here are a few reasons why you need to audit your content on a regular basis:
👉🏻 Goals: Is your content achieving its goals? What is your ROI from the content you’ve produced? You won’t know unless you measure your content’s performance and track it through regular audits.
👉🏻 Staleness: Your content can become stale or even outdated over time. Don’t beat yourself up, though. Stale content isn’t always your fault. What was relevant two years ago may simply need updating now.
👉🏻 Accuracy: As your content ages, facts and data that once were true and accurate can become inaccurate. Running an audit through your content regularly will ensure your post’s accuracy, helping to protect both your brand’s reputation and your search rankings.
🔻 10 Things You have to keep an eye on the following factors in a separate sheet:
1. URL of the Page
2. Author Details
3. Which team produced it
4. Total time is taken for the content production
7. Content Type (is it a blog post, infographic, case study, etc.)
8. Content Goal (what was the point of producing the content: backlinks, traffic, conversions, etc.)
9. Word Count