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Ash ( playWhiteLabel.com )

09/19/2022, 11:14 AM
Starbucks Odyssey - what do you think? Starbucks recently launched Starbucks Odyssey - an NFT-based Rewards loyalty program. Starbucks Odyssey experience will engage consumers with various activities, i.e. Starbucks branded games, fun challenges, etc. The interesting thing is Starbucks is avoiding tech-lingo, for instance NFTs are journey stamps. What are your thoughts on this? Do you think Starbucks will eventually replace traditional Starbucks Rewards with Starbucks Odyssey?
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