Do you think having a video explaining the product is necessary for saas products?

I think it depends on what the product is. If it's a new technology, maybe it will be easier to demonstrate it visually.

If you encounter conversion funnel leakage from your product page to checkout page, then yes, please experiment with a product demo video and check after X visits or period to see if there’s an uplift in conversions from product to check out page

Hi @Pruthvi Raj Yes, 100 % I work at Content Beta, a SaaS-focused video production studio. And having worked with 80+ B2B SaaS companies to create product explainer videos, we’ve seen that it really helps in middle of the funnel. Our customers normally see an improvement in signups/demo requests. If you are struggling with creating one, here are a few blogs I have written that might help you with insight and examples- 1] Top 10 Examples of Product Explainer Videos: https://www.contentbeta.com/top-10-examples-of-product-explainer-videos/ 2] 8 Simple Steps to a Great B2B SaaS Explainer Video Script: https://www.contentbeta.com/8-steps-to-a-great-b2b-saas-explainer-video-script/ 3] How much does a B2B SaaS explainer video cost: https://www.contentbeta.com/how-much-does-a-b2b-saas-explainer-video-cost/