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#ask-a-growth-question
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# ask-a-growth-question
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Lu Wang

09/30/2022, 12:16 AM
has anyone had any experience with launching an AppSumo campaign for their SaaS product? Good idea, bad idea?
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Aleksandar Micev

09/30/2022, 6:46 AM
What are you trying to achieve? If you are expecting to make money you won't. Appsumo takes like 60% of the revenue (might not be accurate but they take a big percentage). IMO - it's worth it if you are trying to validate your product. You will get a bunch of early adopters and you can use their feedback to shape your product. Take into consideration that this will be a LTD customers so are you able to carry them?
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Daniel Pirciu

09/30/2022, 10:52 AM
We had an LTD a couple of months ago and now we just finished another 5-day campaign. This picture is worth a thousand words. It’s the breakdown by source. As you can see, their email database is key. You can promote your LTD to facebook groups and other communities, but I don’t think you’ll gonna reach that amount anytime soon. Another important point is your product: • do you have a virality build into your product? - the more users are using your product the more users you’ll get - then the answer is definitely GO FOR IT • do you have high maintenance fees per user? then definitely NO
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Lu Wang

09/30/2022, 4:40 PM
this is great. And in terms of rev share, they’re asking for 80/20. Is that standard or did you negotiate a different rate?
our primary motivation is not $ (it’s the viral factor plus branding benefits), but it doesn’t hurt to understand what a typical rev share should look like
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Daniel Pirciu

09/30/2022, 6:24 PM
70/30 most of the times
There isn’t too much negociation to be honest, only of you are a big brand or something
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Lu Wang

09/30/2022, 8:34 PM
thanks for the info
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Sander

10/01/2022, 8:09 AM
Hi @Daniel Pirciu thanks for sharing this! We launched a Appsumo deal as well: https://appsumo.com/products/afosto-instant-search/ But we weren't nearly as successfull as you 🙂 I'm planning to do another one with a LTD for this product would you be able to have a look at it and share your thoughts on how to improve our listing? Cheers, Sander
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Daniel Pirciu

10/03/2022, 6:57 AM
@Sander, @Lu Wang, check out https://www.thebootstrappedway.com/appsumo-breakdown it’s a database with Appsumo deals (a couple hundred of them are forecasted and there are also 50+ with real revenue numbers).
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Sander

10/03/2022, 5:51 PM
Thanks for sharing @Daniel Pirciu!