So I am putting an A/B ad test together on FB. I a...
# ask-a-growth-question
m
So I am putting an A/B ad test together on FB. I am selling an MRR product for $59 for managed beehives. Now I know this is a bit of a loaded question, but who has experience including prices in the ad copy vs not, and what are the pros and cons of doing such? I am starting with pricing in the ad images to keep my conversions higher. Thoughts?
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c
Hey Mike - Sorry no one has responded here...always makes me sad when I see that. I have zero experience other than as a consumer. But let me ask you this: If I were looking for a beehive service, would $59/m be a hot deal? Do I need to know just a little more to convince me to sign up? Or will the price keep me scrolling to the CTA? I just bought a product that was advertised on FB, IG, TT and well everywhere I looked. I wanted to buy but had to go through sooo many screens to get the price and the 'buy now' button. So annoying I almost bailed. It better deliver as exactly promised or I will never scroll through their site again....just thinking out loud. Hope it helps a tiny bit
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g
Hey Mike The second one with just the bee keeper in the background is less noisy than the first one. Having the price on the banner might help your potential customers make a decision quickly about whether they can afford the service
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j
Mike, I I just saw this and Im not sure if it crosses over or not. I advertise for Life insurance. I can tell you that when i started to put pricing in to my ads the conversion right went way up. It definitely helped me. I would show different pricing based on age since that is how we sell. any questions feel free to shoot me a message.
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