A bit of a general question - but how has your startup moved into outbound customer acquisition? We have fairly steady pipelines for SEO/content marketing, design, and development, but have struggled to take the next step into outbound lead generation. What are some of the most successful strategies y’all have used, and how did you find them? For reference, we’re a SaaS startup entering the visual collaboration/online whiteboard space (frescopad.com)

Cold emails & LinkedIn outreach

same here

Depends on your audience and target buyer but we use ZoomInfo and their engage platform to build outbound sales flows. We run those alongside LinkedIn campaigns. It’s not cheap but it’s effective and pays for itself once it’s up and running.

I like to work in a sort of ABM-inspired outbound motion. First understanding exactly who your best customers are and what they have in common, and using that to find similar accounts that you haven't converted yet. You can use tools like Sales Nav, ZoomInfo, Cognism to create a list based on what you learn from your existing customers. Afterwards I like to build 2 sequences: one above the line, for C-Level/VPs, talking about the value you can bring to the company, and the other below the line for Directors/Heads/Managers, talking about the value you bring to their process (if both apply of course). Identifying 3-6 possible contacts in a company increase the chances of winning the account. E-mail campaigns and LinkedIn outreach work best for me. Cold calling can work if done well, but I myself dislike it so I tend to not use it.

Thanks for the advice @Vini Zarpellon @Krystan Resch @Kelvin Bohm @Melvis — I’ll definitely check out those platforms and see what I can do. Seems like LinkedIn and Email is definitely the best place to start!

This one's my story. We ping people with personalized messages and sometimes hire people to do it https://founderscafe.io/post/how-to-make-a-successful-discord-5k-mrr