Hey Robbie, rather than focusing directly on the number of leads, I'd recommend focusing on refining the process to get folks into (and through) your funnel. Depending on how you're driving traffic, there are several metrics to watch, so you aren't wasting money and effort unnecessarily. If it's PPC traffic, I'd recommend focusing on your ratio of impressions to clicks (your CPC and CTR numbers). Once you know that you're speaking to the right audience, and that they like your message and can navigate your funnel without issues (both of which can take some time to perfect), and how much it costs to obtain a single lead, then you can set your goals for X leads in Y period of time. Your sales efforts will determine how many leads you need to close Z number of sales. Just extrapolate and adjust from there.