I've recently launched <substor.com> on producthun...
# ask-a-growth-question
g
I've recently launched substor.com on producthunt and run out of ideas to grow it. I'm asking the pro, how would you grow it?
s
How many users do you have so far? And what is your target market? @Gaurav
g
Current userbase is 10 and the target market is content creators
s
Got it, Have you talked to the 10 users that you have? And also have you spoken with other content creators to give you feedback on your product?
g
I tried reaching out people on insta but nobody replied. I've not talked to the users yet.
s
Got it, the first thing that you need to do is validate the product with your potential audience, so my advice would be to try to contact as many content creators as possible, and try to get on calls with them so they can give you feedback on your product.
Try different channels if Instagram didn't work for you.
g
Thank you stefan. I'll find a channel that will work for me.
🙌 1
d
I would suggest finding some FB and Slack groups and probably search for some active creators. If you don't get response (you'd probably not get many with less numbers) start scraping email IDs using Prospectss and start sending them email. Create an article with the keywords you're targeting and run a 7 days PPC ad to see how the response comes on it. Do these to start with and join some communities for god's sake and ask around 🙂
g
@Gaurav hey, the problem substor is solving, did you experience it? Have you lost something due to it ie.. time, money? If so, build a story and do a series educating content creators about the problem and potential solutions. explain why you solved it the way you did and get them to agree that your way is the best way to solve it. Once you do, you have a brand and then, the next effort is outbound. Like Stefan said, ping as many creators as you could across channels. Keep goals like 3 zoom calls per day and speak about the problem. dont even introduce substor to them. you can try this and lmk how it goes.
g
Thanks Guru, I'll keep you updated.