✨ Hi there! Paid Media gal here. I’m currently planning a full funnel retargeting campaign series through Meta. I wanted to gauge performance expectations for B2C saas. I’m already pleasantly surprised to see a $1.20 CPC for retargeting audiences (they are amply sized) and would love to hear others’ experiences with retargeting funnels for apps. Also, What ad networks have you had the most success with?

The CPC totally depend on situation you're in. If you're able to get profit on $1.20 CPC then it's fine.