hi everyone! any recos and hacks for getting attention from media? 🗞️ we going to launch product in a month, so i want to spread the word in media. but i don’t have a list of journalists and afraid that sending boring press-release to “contact us” email will be not so effective. even basic advices appreciated as i’m more performance channels person and this is totally new thing for me 🥲 thanks in advance!

If you don't any connection it would be very hard to get them to spread the word. The best way to do this is to find someone who has PR contacts

To add on to Stefan's note, media is like a score of music. One note does nothing to stimulate the audience. A series of notes set to a predictable cadence, builds interest. What is the plan for the follow on 'notes' in the score. Here are some ideas and pace the news 3 weeks apart: 1. product release 2. customer announcements 3. company news 4. Product adoption 5. a commissioned study Diversity of news and having a clear position on things in the industry are key. No one really cares about a product announcement, it's what you wrap around it that matters. Cycle 2-5 multiple times. Add in blog posts and guest posts. Happy to talk this through if it'll help. DM me.

The hack is to either have connections or pay for connections. The recommendation is to have such a compelling company/product story that when people hear about it they can't help but want to write about it.