The biggest growth marketing blog on the internet: software reviews and marketing advice.

Growth Marketing Pros

Hey everyone,

I'm building a conversion for the listing form of our transportation marketplace.
And I want to deep dive into it by seeing at which specific point people abandon the listing form.
I want to understand if any of the mandatory fields make people abandon the form.

I'm thinking of sending an event to Google Analytics via Google Tag Manager for each form field's status, but I don't feel that would be the best way to build this funnel report.

Any suggestions?

Cannot you use web screen recording tools for this ? The tools that record how users access your site and draw heatmaps ? I think it would be easier that way ?

But if you have a lot of traffic GA4 events, set up properly in GTM would be your best bet