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#ask-a-growth-question
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# ask-a-growth-question
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Atharva Patel

06/29/2022, 2:48 PM
Any tried and tested tool for lead generation for SaaS productivity software that anyone would like to recommend?
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Krystan Resch

06/29/2022, 5:31 PM
What specifically are you looking to do in lead gen? Outbound? Inbound form conversion? Scheduling? There's hundreds of sales and marketing saas tech and depending on your product, approach, and budget there are countless combinations. What CRM are you using? Happy to point you in the right direction.
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Rick Bodey

06/29/2022, 5:41 PM
I mean you have Paid, Owned and Earned Media. The 3 pillars. Lead Generation for Paid can be successful on Google, Facebook, DSP, as major players. But a productivity tool could do well on LinkedinAds. Owned media you could use a tool like HubSpot to start Content Marketing and create an inbound lead system. Then you have earned media which is like K-Factor and Goodwill, which there are incentives and review software that can help provide Ambassadorship. However your best best for Leads is outbound sales team using a List Tool. like Infotelligent with a drip campaign and maybe LinkedIn Sales Navigator Inboxing “InMail”. Then if have more budget than man power you would do Google, Facebook and DSP ads and find your CAC and a scalable model. The biggest ROI is inbound and SEO, but that takes time to establish your authority online. Basically give value and start planting seeds. Best Advicce
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Ujjawal Sikriwal

07/04/2022, 10:54 AM
@Atharva Patel You should look into Traek.io as a lead gen tool for Saas
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