Hey everyone. I have a question!
Have someone read the book called 'Traction'? It's about finding a right Marketing channel for your business and optimizing it. I've not finished this book yet, but I can already say it's a must-read for everyone who's interested in marketing and growth.
Anyways, there are 19 traction channels, and one of them is Affiliate program. So basically my question is: If you have a lot of leads coming from 'Word of Mouth' is that a good sign that you should implement Affiliate program? Or this is pretty common situation, and it doesn't mean that you will actually have that much success with this channel (Affiliate)?
I'm asking because we're a SaaS company, and right now WoM is working a great job for us. I just think Affiliate software will give so much more motivation to our current clients to talk about us.
What do you think?