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#ask-a-growth-question
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# ask-a-growth-question
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Robbie King

06/21/2022, 8:20 AM
Potentially dumb question: Does a lead magnet always have to be a piece of content? Or at least some kind of instantly accessible deliverable? Working with a client who’s offering priority access to some NFTs as the lead magnet. Initially I felt this was fine but then began to question it. The prospect is still receiving value by signing up but since it’s not an instant win I’m now questioning it.
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Alex Giedt

06/21/2022, 6:57 PM
My own bias is toward providing something of value for free. Something that demonstrates your value and then provide an opportunity to get more content with a sign-up. IDK about the NFT angle. It doesn’t sound like a great angle to me, but I’m not sure of your audience, product, offer, pricing etc.
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