# ask-a-growth-question

Robbie King

06/20/2022, 7:06 AM
So my CEO presented me (the content marketing manager) with an idea recently Our site is just about to go live and he proposed the idea of only part revealing our blog content. Readers can only view the full blog if they sign up to our list. Our list will give access to exclusive NFT opportunities and (of course) signing people up to a newsletter. Initially I thought this could be a great idea but then I realised that you don’t see this done all the time so maybe it's not that effective. Maybe it would just hinder the sharing of our blog posts. Another equally important thing we want to make happen. Any thoughts guys?

Anshu Kumar

06/20/2022, 7:08 AM
give the user flexibilty to either share the content or sign up in order to access it

Sam Abraham

06/20/2022, 7:40 AM
Wouldn’t personally gate content unless there’s a good reason to do it… Something specific, something that can be tested…


06/20/2022, 8:45 AM
From a UX/UI perspective, this is never a good idea. It is critical to make the customer journey as friction-less as possible. I would recommend that you either simply (a) add a sign-up button across critical user interaction points on the page, (b) Add a pop-up where people can share their email / login via google, but make this completely skippable

Dan Taylor

06/20/2022, 9:54 AM
You'd also need to look at SEO considerations.. E.g. allowing Googlebot to go past the gate, but also implementing nocache... Otherwise I can view the cache and bypass all your gating... Without that you'll tank rankings/discoverability.


06/20/2022, 3:10 PM
Because you're just launching - bad idea to gate imo. Once you get established then start thinking about gating content. I would also recommend finding ways to "pull" people in instead of "pushing" them to join. So provide incentives some other way. Example: If you sign up for the newsletter, blog posts dropped to you 3 days before going public on the site, if you sign up you get X% off, or something else creative to get people to want that content.

Jakub Rudnik

06/20/2022, 4:03 PM
I'm not giving you my email to read content unless your content is A+ and solving problems for me. You could gate the highest-quality thought leadership, but definitely don't gate anything where the primary acquisition channel should be organic.

Scott Cole

06/24/2022, 8:48 PM
Blog content is generally not considered valuable enough to give an email for. An eBook, guide, template, etc. yes, but most people will just leave the page if it’s just to read a blog.