What is the best free trial length for an app? Any research/articles on this would be most appreciated!
1️⃣ 3 days
2️⃣ 7 days
I’ve had a lot of success with 7 day free trials, but I’ve noticed many apps with 3 day free trials. I was wondering if anyone had opinions on this matter
06/19/2022, 3:46 PM
14 is what I've heard
06/19/2022, 8:32 PM
We offer a 14-day free trial for our monthly subscription- with an about 80% conversation rate to paying sub.
06/19/2022, 8:33 PM
14 for an app? That seems excessive. I guess I should've added that it's a utility app. That may make a difference
06/20/2022, 9:55 AM
It depends entirely on the app and value proposition.
If it requires consecutive usage, e.g. Fitbit, you get a month. If it's a once a week login, I'd go for a month. Need to give a little to reveal the value prop before cutting it off and taking $
06/20/2022, 3:03 PM
It always depends on the app; some apps require shorter trails, while others require longer trails; I don't believe there is a precise answer because it can vary greatly from product to product.
06/21/2022, 7:45 AM
I use free developer accounts and paid plans for businesses, where my most expensive plan comes with 14 day trial.